Making Conscious Capitalism Work

• TOMS shoes was started as a response to give away shoes.
• Giving not only feels good, but it is a good business strategy, and that is ok.  It is also a good life strategy.
• Not everyone can do what TOMS is doing, but everyone can incorporate giving and serving into their culture.
• Why didn’t Blake start a non-profit instead? (His favorite question) Answer: Resources!  Being for profit gives the resources that are needed to make the greatest impact.
• Blake’s life did not change when he had the idea for TOMS. It changed when he did his first shoe drop and served people by giving to and putting shoes on people.
• TOMS has captured the attention of young people around the world.  Why? Young people today want to have a voice.  They want to do something that matters.  They want to be a part of something bigger than themselves.
• TOMS represents a lot of Biblical principles.  Probably the most important is the principle of giving of the first fruits.  They have given from day one, even when they were losing money.
• Advice to young leaders: start giving now.